Treat yourself this Valentine’s Day to 10 romance ebooks for $0.99 each. Then enter to win a $25 Amazon gift card for even more goodies.
Treat yourself this Valentine’s Day to 10 romance ebooks for $0.99 each. Then enter to win a $25 Amazon gift card for even more goodies.
We at Maietta Ink are preparing to run a Valentine’s Day cross-promotion for indie authors! This is a fun opportunity to sell some books, grow your email list, and gain some new readers.
Entry Deadline: 6 p.m. EST on January 20th, 2017
Entry Fee: $5 per author
Entry fee covers the contest prize—an assorted flavors Lindt gourmet chocolate truffles gift box—as well as advertising and labor.
The promotion will run February 14-18th; the giveaway closes February 18th at 8 p.m. EST.
We have 25 spots available, so please submit your strongest work! You may submit one title.
SUBMISSIONS ARE NOW CLOSED! Thank you to everyone who submitted. We are reviewing submissions and will be in touch soon.
In my last post, I mentioned that I was re-designing the South of Forever series covers, starting my annual year-end inventory, and getting ready to write my 2017 business plan. Since all of these things kind of tie into my “Preparing for 2017” plan, I thought I’d split them up into three posts. Today I’d like to talk about my South of Forever series.
Plain and simple, the series just hasn’t been selling like it should. With three books out, it should be moving—especially when the first in the series was permafree. Even with ads, that free first-in-series just wasn’t moving like it should.
Without getting too mushy, I’m damn proud of this series. These books were where I really found my writing voice. I know with every book I write I’m getting better and better, but this series for me is a hallmark in my career. It survived my small press publisher going under. Its small but loyal tribe of readers love it. I couldn’t just let it die a slow death.
I sat down and thought really hard about this series.
Ultimately, I realized my lack of sales is probably because of the covers. The original covers weren’t bad. They were stunning! But they didn’t appropriately reflect the series genre—rockstar romance (RR). They also looked like a YA series. My husband Mike, a mixed media artist, pointed all of these things out and I couldn’t agree more. I want to stress that I really loved the original designs and think the cover designer who did them is rad, but business is business. I had to try something new.
But… I couldn’t afford to hire anyone to redesign the covers. There was a new designer I was eyeing, who was offering super low prices to build up her portfolio, but just as I was ready to purchase, her prices went up. Just as I was about to give up, Mike asked me if I was really going to let a little thing like a book cover get in my way. I was annoyed at the time—and also super sleep-deprived—but his words sunk in. He was right.
A week or so later, I
forced asked him to sit down with me and look at stock photos for the new covers. I’d redesigned the cover for Just One More Minute; with his help, there was no reason I couldn’t do the same for the SOF series. (I would not recommend the average indie do this; I have an A.S. in Multimedia/Web Authoring and years of graphic design experience. Even still, I much more prefer hiring a designer to handle covers.) I stressed to him that I really needed him to be 100% honest—no worrying about hurting my feelings. This is business, and there’s no room for artist’s ego. 😉 Together we selected some photos, then I spent hours studying RR covers on Amazon. Using the watermarked comps, I made some mockups that I then made asked him to critique. After we discussed them and I made some tweaks, I slept on the designs.
After about another week, I purchased the stock photos I needed for about $10 each, fired up my dinosaur Gateway, and got to work. Even after re-doing the JOMM cover, I was still rusty on my Photoshop skills. Plus I only have CS4, which is so not what I’m used to. (For about a year, I had CC on my Mac, which is the monthly subscription with the latest updates. I got spoiled.) Still, as the Celine Dion song goes, “It’s all coming back to me now.” Mostly.
I spent hours looking at typography and trying to find fonts that most suited the series. The ones I chose weren’t exactly what I had in mind, and I still kind of want to change them, but I had to “be done with it,” as artist Skye Taylor advises in his videos. Once I finished, I
forced asked Mike to critique them. I also begged sent them to my photographer friend. The consensus is that SOF2 is the least strong of the three. While Mike chose that stock photo for her moody expression and kick-ass dark lipstick, my photographer thought that cover looks more like a suspense novel. She’s right, but finding a stock photo to represent my Boricua/Mexican-American Savannah and express the mood of the story was really difficult. SOF2 is the most suspenseful of the three in the series, so the new cover will do for now.
Check out the new covers! What do you think? Let me know in the comments.
Update, 12/11/2016: Since I hit publish on this post, I’ve actually tweaked the covers again. (Yup—I changed the series title typography. Couldn’t help myself! I also changed the stock photo for SOF2. Much better!) See the updated versions below!
New covers alone wouldn’t refresh the series, though. I needed a fast way to get it back on track—and I needed it to be at little or no cost.
Enter Kindle Unlimited.
I’ve long avoided Kindle exclusivity. Oh, I’ve played with it a little—with mixed results—but never for long. I have a strong aversion to putting all my eggs in one basket (especially since I do well at other retailers like Kobo).
But the consensus among indies seems to be that KU is a fantastic short-term business plan for new or new-ish authors. The key word being “short-term.” It’s not smart to rely entirely on Amazon for your business’s long-term income. I won’t get into details here on why exactly KU is good for authors; you can find plenty of information about KU pros/cons on the Kboards Writers’ Cafe and Google.
I’m using KU as a tool to refresh the SOF series and give it a boost. All three books in the series are now enrolled in KU for the next 90 days—until March 8th, 2017, to be precise. When that term is up, I’ll make them wide again. Then I’ll release the last book in the series at all retailers.
Refresh, reset, renew!
Another perk of being in KU is that it gives me a small pool to test those new covers in. Rather than having to tweak and re-upload to half a dozen retailers, I can make changes to the covers—and other meta data—and test again in KU.
Moving copies wasn’t my only problem. The series actually spun off from a series of novelettes I released in 2014: the ESX series. Originally, ESX was supposed to be a comedy about a boy band singer named Koty who desperately wanted to be a rockstar. Then Jett stomped onstage in her boots and stole Koty’s heart—and the show. It wasn’t supposed to be a romance, but those two fell in love, and I fell in love with writing romance. And, once Jett and Koty achieved their personal goals, I realized there was a whole new story arc to write about them: the South of Forever series.
However, ESX didn’t have a happily ever after (HEA) or even happy for now (HFN) ending that is a requirement of romance. It sold well as a series of six in the comedy category, but when I gave it a new title (Playing for You) and made it the official prequel to SOF, it didn’t quite work. Readers expected a HEA/HFN ending for ESX/Playing for You, which they didn’t get, and weren’t thrilled when they found out there was another series—or at least Diving Into Him—to read to get the satisfying ending they wanted.
Even if I made the prequel free and then SOF1 free, most readers didn’t realize there was a prequel. Amazon and the other retailers have no system for prequels in a series; you can mark a book as #0, but it won’t show up on your retailer series page. Their setups just don’t work that way. So most readers were picking up SOF1 and then scratching their heads, because it felt like there was something they were missing.
I thought about changing the ending to the prequel to make it a HEA/HFN, but then I’d have to change the beginning of SOF1 and that still wouldn’t solve my series order problem. The only solution was to get rid of the prequel as a separate novel; I decided to include it in SOF1 as a free bonus right in the file—no jumping through email list hoops.
Now readers who buy SOF1 will get ESX for free. It kills several birds with one stone, and there’s a benefit I hadn’t even considered: SOF1 is now twice as long, which equals more page reads in KU. This totally wasn’t on purpose, but it’s a nice bonus for me. And it’s completely legit. Score!
Another difficult decision lay ahead: to change my prices or not? Before my re-launch, my price points were:
Upon some research, I discovered the majority of rockstar romances are $3.99 each or more. Sometimes the first in series is free or $0.99. Sometimes it’s the same price as the rest of the series.
I wrestled with this.
I’d like to keep SOF1 permafree, but KU doesn’t allow permafree titles (at least, as far as I’m aware). KU subscribers can binge-read the entire series at little risk, but non-KU Kindle readers are paying out of pocket. I’m still a relatively new author, which will always make a reader hesitate before one-clicking. The books have good reviews, which helps, but I worried a $3.99 price point for a first in series would make readers hesitate even more and pass over the book.
If I made SOF1 $0.99 though, I risked not getting into Bookbub.
Ah, yes. Bookbub.
The other piece of my plan—assuming December results in lots of SOF sales and KU reads—is applying for a Bookbub in January. Bookbub is more likely to accept deeply discounted books. For example, a book that’s regularly $3.99 but on sale for $0.99 or free will really appeal to Bookbub’s audience of hungry readers. I plan on running a free sale for SOF1 in February to get the series up in the Amazon charts right before I drop SOF4 in March. If I get rejected by Bookbub—which is likely, considering the volume of submissions they receive—I’ll go with another advertiser with good ROI, like ENT.
In the end, I made the choice to raise the price of all three books to $3.99 each. I’ll use my Kindle Countdown days to run my free promo of SOF1 and, when the series comes out of KU in March—provided it does well in the interim—I’ll make SOF1 permafree again.
But I’ve got to try something new. Right now, permafree SOF1 is averaging two downloads a day. That’s pretty poor for a subgenre with a large audience of voracious readers. I just know it’s the cover making people hesitate, because it doesn’t look like rockstar romance. I’m hoping with the new cover, non-KU Kindle readers won’t hesitate—even with the $3.99 price point. And if they do, I’ll try again with them in a couple months with my free promo.
The only thing I haven’t changed for the SOF series are the keywords. My last round of keyword research was in September. The series was ranking well in Amazon search results for things like “rockstar romance,” so I decided not to change any keywords at this time. It’s still ranking well, but I think readers are passing it over because, again, the covers don’t look like RR. My experiment is to see how well the new covers perform; I didn’t want to change keywords that are already doing their job.
I’ll revisit keywords again in the new year, once I’m sure the covers are performing well, if sales are still slow.
Finally, I updated the SOF series back-matter. This included a more current “also by” list, with the Just One More Minute novel and upcoming Christmas novelette buy links. It also included a dedicated SOF email list, rather than the general email list I’ve been using.
The problem was, with a low budget, I couldn’t afford to set up autoresponders. Ordinarily, I’d create a segment for my email list and lead SOF readers through a chain of emails with exclusive series extras, excerpts from subsequent books in the series, and more. So I had to figure out a workaround.
It’s going to take a bit more time, but I ended up setting up a completely new email list. I did this for Just One More Minute, promising readers I’d send them a free story set six months after JOMM if they signed up. (This is the Christmas novelette I mentioned; it’ll be free just for my email list and $0.99 everywhere else. Perks for my readers!) This is also what Nick Stephenson refers to as a reader magnet. The JOMM list has already generated more signups in a couple weeks than my generic “get updates” list has in the past month.
For SOF1, I promised readers exclusive bonus content. I wasn’t specific, which I need to change. My plan is to send them “Where Are They Now?”-themed stories about the ESX members (Dev, Johnny Z, and Benny), plus some other fun extras that answer burning questions not addressed in SOF1. One of these questions is “Why did Perry leave King Riley?” but since that’s part of the series arc and going to be answered in SOF4, I have to think of something else. This is also known as the Kobayashi Technique.
In the meantime, readers get instant access to the first five chapters of SOF2. My hope is to ensure read-through of the rest of the series. I know read-through rates are never 100%, but I’d like to get as close as possible.
I’ll also send them book recs, promo notifications, and give them first dibs on SOF4 ARCs.
I’ve thought about this whole thing a lot, and though most of it had already been kicking around in my brain, I was able to create a solid marketing plan for the series after reading David Gaughran’s Let’s Get Digital. Basically, this re-launch plan is the culmination of five years of mistakes—mistakes I’m not at all bummed about, because they taught me much.
I’m an arrow shooting forward!
As I write this, the SOF series is down from all wide retailers and updates are publishing in my KDP dashboard. Changes are slowly flipping on the books’ pages. SOF2 and SOF3 are advertised as KU books. SOF1 is still permafree.
SOF1 has been averaging two downloads a day on Amazon, with a tiny handful of sell-through on SOF2 and SOF3. My goal is to generate a part-time income of $500 a month; I know I can anticipate this, because authors writing similar series are reporting much higher incomes. Still, I’m not expecting an overnight miracle.
My new covers might not be as genre-appropriate as I think. The women on the covers might throw off RR readers who are used to covers featuring male rockstars with tight abs and electric guitars. Designing for this series is tough, because the main characters are the bad-ass belles of the band—the women who are really the force of nature behind the music.
Jett, the vocalist who doesn’t want to sacrifice the integrity of the band for the feelings she has for guitarist Koty.
Savannah, the artist who gave up her own career so that keyboardist Max could move to Boston and join the band.
Poppy, the band manager who sort of kind of lied about her experience so that she could get the gig—and drummer Griff.
Krista, the music journalist who desperately wants her own column and tortured, distant bassist Perry.
It’s not your typical RR, but the sex is just as steamy and the band plays just as hard.
With a little luck and the elbow grease I’ve applied, I’m hoping readers will find it refreshing, devour it, and tell other RR readers to “dive into this book now,” as one of my reviewers wrote.
I’m trying to get better about tracking things before and after new releases, so here’s a wrap-up of all my numbers before Just One More Minute comes out on November 18th.
My marketing plan this time is a bit simpler, since my budget is a lot smaller than usual (translation: non-existent). Plus, since this book is a standalone, I don’t expect as many sales as I would, say, with a South of Forever release. So basically I’m doing the same things I usually do:
When I can, I’ll do a NetGalley to boost reviews, and eventually I’ll run another $0.99 promo and advertise it everywhere possible.
I’m also doing a Facebook release party, with a couple caveats. The more I do these things, the harder it is to get people to attend. It’s helpful when I have other authors book takeover slots, but often I’m finding that their readers only stick around for their slot. This time around, I’ve had a hard time getting people to RSVP, and I haven’t filled many takeover slots. To be honest, I’ve had a lot going on in my personal life, so it hasn’t been a priority. So I’m considering canceling it or just doing something small, like a live reading on the event page.
Currently, my social media numbers are as follows:
I’m more active in my RRA reader group; I co-run it with three other authors, so there’s less workload for me there. But I do post a lot of early treats for my BBs—just sporadically.
I’ve slowed down a lot on Wattpad, but I’ll be more active there once I start posting the chapters. The books and excerpts I do have up there continue to get steady traffic, reads, votes, and comments without me doing a thing. It’s pretty exciting, though I’m still trying to convert those readers to reviewers. I’ve sent announcements to my followers asking people to post reviews on Amazon, and I’ve also offered to gift people ARCs. I think, with this book, I’ll start adding information about ARCs at the beginning and end of each chapter; maybe people just aren’t seeing the announcements.
With this release, I’m doing something a bit different. At the end of the book, I added a CTA for readers to join a Just One More Minute-specific email list in order to get a bonus short story occurring one year after the book ends. My plan is to use it to funnel those readers into my other books. This is what I hope will be a great alternative for automated emails, since I don’t currently have the budget for that.
Right now, I have eight pre-orders on Amazon. I can’t track pre-orders on the other sites, so I have no idea what those numbers look like. But I’m really happy about the eight, considering it’s a standalone and my market is pretty competitive. Plus, realistically, I’m still a small fry—even with 10 books out.
I’m pretty content with where things are. Sure, I’d like bestsellerdom—but I’m not quite in a position to achieve that yet. And I’d definitely love to reach 1,000 page likes on Facebook and 5,000 followers on Twitter, but I’m focusing more on just writing and releasing. I don’t expect this book to make a lot of money, but I did enjoy writing it. My goal is to sell 100 copies in its first month, so it’ll be interesting to see if I can do it with the tools I’ve got.
I’ll report back at the end of November, after the book releases.
Was this post helpful to you? Leave me a comment and let me know which ideas and tools you like best!
I wrote a recap of my launch plan over on the Kboards Writers’ Cafe, if anyone’s interested. I released this book on less than $200 out of pocket—with special thanks to everyone who participated in my GoFundMe for the What Happens On Tour cover design.
The release party on the 19th went extremely well. I had a full lineup of author takeovers, plus lots of door prizes. Here are the attendance numbers:
Not my best attendance rate, reader participation was the highest I’ve ever had.
What Happens On Tour was on pre-order for $0.99 for a week before release; I left it at the sale price over the weekend after launch. This resulted in 20 sales across Amazon, iBooks, etc (and there’s still another week left in the month). I also made the first book in the series permafree, which has so far resulted in over 130 downloads across the board. I have several promotions advertising the free first book coming up in September, so I’m optimistic for next month’s sales too.
Post-party, my social media numbers are as follows:
Speaking of Wattpad, each of the books I have available there are doing well, too:
So far, all reader feedback has been excellent (with the exception of one message from a reader asking why my books aren’t all free).
My plan was to submit Diving Into Him to be featured once it was complete, but unfortunately Wattpad has closed their featured submissions for the time being due to overwhelm. I’m hoping there will be enough crossover from Sandpaper Fidelity to get the SOF series going.
Today I sent an announcement to all followers letting them know that I’d like to give them free copies in exchange for their honest review on Amazon.
Speaking of reviews, my Amazon reviews are growing too!
I had Playing for You in KU for 90 days to no avail; its last day is today and it only got a handful of readthroughs. Tomorrow it’s going wide again and eventually I will be rebranding it as the prequel to the South of Forever series (possibly with a better title).
I have a campaign beginning in September to increase reviews. A reader recently messaged me and posted to my VIP group asking why my books don’t have more reviews, saying she loves them and they should have more. I went so long being too shy to ask and, though I’ve asked my reader group a couple of times, I didn’t get much response. The only thing that’s worked well for me in the past was offering incentives; that and NetGalley was how The Nanny with the Skull Tattoos got to 45 reviews since its re-release in January (previously it had like 10).
Going forward, I plan to keep doing what I’ve been: leveraging my free tools and advertising when I can. When the South of Forever series is complete and I’ve begun my next series, I may pop SOF into KU to see if it does better. (From what I’ve gathered, standalones don’t tend to get much traction in KU.) I’ve been thinking of putting my duology in KU from the get-go, but I’m not sure yet.
Speaking of my duology, the first book, Just One More Minute, comes out sometime in November. (I’m aiming for the 18th but it’s not set in stone just yet.) Then, in January or February, I’ll release the fourth and final book in the SOF series.
As soon as I can afford it, I plan to start listing all of the SOF books on NetGalley, too. Reviews and releases are my main focus right now.
That’s all for now! I’ll try to update here more regularly in the coming months.
CHECK OUT THE SOUTH OF FOREVER SERIES
The first two books in the South of Forever series are on sale for $0.99 each for a limited time. Grab them now!
Set in Boston, the South of Forever series is a contemporary New Adult romance that follows Jett and her ragtag band of musicians as they build their band from the ground up.
Diving Into Him (Book 1)
Sex, drugs, and rock ’n’ roll—that was Jett Costa’s old life. After her wildly popular band falls apart, she’s determined to remain sober and rebuild her career. There’s just one problem. The only person who still has any faith in her is her ex-boyfriend Koty, and Jett isn’t sure that she can keep her hands off him.
Maybe living together wasn’t such a great idea after all.
She may have been sober when she made that decision, but she definitely wasn’t when she agreed to play a show on behalf of a band that no longer exists at one of the biggest bars in Boston. Now she has less than three weeks to get her new band together. Can she ignore the sizzling sparks that fly between her and Koty every time they play?
Diving Into Him is the first book in the South of Forever series, a steamy contemporary New Adult romance that follows a fledgling rock band on its way to the top.
Buy Diving Into Him Now
Savannah’s Song (Book 2)
Ever since artist Savannah Santos started taking care of her boyfriend’s daughter, she’s had less time to paint. At first, it seemed as if Max and Chloe were the family she always wanted. But as Max grows more distant, Savannah starts to think encouraging him to join South of Forever was a huge mistake.
Especially when he’s less than supportive of Savannah’s burgeoning art career.
Something is definitely going on with Max. He’s completely indifferent toward his daughter and Savannah, who is determined to find out the truth. When the secret she discovers is so much worse than anything she ever imagined, it tears her heart to pieces. Can Savannah rescue her family from destruction, or will she lose Max and Chloe forever?
Savannah’s Song is the second book in the South of Forever series, a steamy contemporary New Adult romance that follows a fledgling rock band on its way to the top.
Buy Savannah’s Song Now