How to Write a Business and Marketing Plan

via Unsplash
via Unsplash

This is for everyone at The Book Lounge. I’m super strapped for time, trying to get my books formatted and ready to go come June 1st, but I also really wanted to get something up to help my fellow authors get going. I recorded this as a podcast thingy just to get it done (and save my poor wrists, yay arthritis), but will come back and actually write out a step by step guide when I have the chance.

Around the 38 minute mark, there’s a sort of long pause; my husband came home from work and I paused to make him something to eat. (Poor guy has a nasty migraine. We’re just one big medical experiment in this house.) I apologize for the background noise and my rambling and occasional backtracking, etc. It’s late and I’m tired.

Business Plan Table of Contents

  • Career Goals
  • Annual Budget
  • Catalog
  • Production Schedule
  • Monthly Sales Goals
  • Marketing Tools
  • Marketing Plan, by Book

Please note that the numbers shown in these screenshots are for demonstration purposes only and do not necessarily reflect my personal finances. I started to reset everything back to zero or plug in example numbers, then just got tired and screenshot as it was. I’m doing this on a very thin shoestring of a budget, and do plan on sharing numbers eventually, but not tonight! 😉

Things I mentioned:

  • NetGalley co-ops—There are several out there but I think I’m going with Patchwork Press’s co-op. They’re a bit more expensive but it seems like they check out readers before they approve, and they handle everything. There’s also Pikko’s co-op, which is cheaper but it seems like they’re not quite as selective. Do your research and talk to others who have used any co-op before you commit. Big thanks to Chelsea for teaching me about NetGalley!
  • Promo sites to advertise your books—There are many, many of these. Someone on Kboards was kind enough to put together a list. I’m not sure how up-to-date it is, so make sure you check things out before you buy any ads. Bookbub is the holy grail, but it’s also not your only option. I’ve had great results from some of the cheaper, smaller ones. Always plan your promos in advance and over several days. And for the love of books, don’t sale price at $1.99. That is a dead zone. Discount to $0.99 or free.
  • Some ideas for a book launch—The Writers’ Cafe on Kboards in general is awesome for advice, how tos, etc, but I’ve read that one, this one, this one, this one, and several others, and implemented elements into my own plan. I highly recommend you sign up for Kboards and lurk the Writers’ Cafe regularly.
  • How to get started with self-publishing—I wrote a monster post on my author blog when the big news first dropped, and a lot of people said it was helpful.
  • Reader incentives for reviews—This the rewards system I was talking about.

Finally, there are a lot of “how to” guides for business plans out there. I like to keep things simple and organized without too much fuss. I spend about an hour writing my plan for the year up and then readjust as necessary, usually every quarter. This should at least get you started. Feel free to tweak as needed!

I think that’s everything I wanted to mention. Leave a comment or email me if you have any questions!

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