I’m trying to get better about tracking things before and after new releases, so here’s a wrap-up of all my numbers before Just One More Minute comes out on November 18th.
My marketing plan this time is a bit simpler, since my budget is a lot smaller than usual (translation: non-existent). Plus, since this book is a standalone, I don’t expect as many sales as I would, say, with a South of Forever release. So basically I’m doing the same things I usually do:
- cover reveal piece by piece on Instagram
- early cover reveal for my email list
- public cover reveal and pre-order
- $0.99 pre-order, with price going up to $2.99 on release day
- early five-chapter excerpt for my email list
- posting the first five chapters on my blog and on Wattpad
- writing topic-related posts on my blog
- ARCs for email list and giveaway winners from past takeovers
When I can, I’ll do a NetGalley to boost reviews, and eventually I’ll run another $0.99 promo and advertise it everywhere possible.
I’m also doing a Facebook release party, with a couple caveats. The more I do these things, the harder it is to get people to attend. It’s helpful when I have other authors book takeover slots, but often I’m finding that their readers only stick around for their slot. This time around, I’ve had a hard time getting people to RSVP, and I haven’t filled many takeover slots. To be honest, I’ve had a lot going on in my personal life, so it hasn’t been a priority. So I’m considering canceling it or just doing something small, like a live reading on the event page.
Currently, my social media numbers are as follows:
- Newsletter: 252 subscribers
- Twitter: 1,428 followers
- Facebook: 511 likes
- Barone’s Belles reader group: 93 members
- Romance Readers Anonymous reader group: 135 members
- Wattpad: 206 followers
I’m more active in my RRA reader group; I co-run it with three other authors, so there’s less workload for me there. But I do post a lot of early treats for my BBs—just sporadically.
I’ve slowed down a lot on Wattpad, but I’ll be more active there once I start posting the chapters. The books and excerpts I do have up there continue to get steady traffic, reads, votes, and comments without me doing a thing. It’s pretty exciting, though I’m still trying to convert those readers to reviewers. I’ve sent announcements to my followers asking people to post reviews on Amazon, and I’ve also offered to gift people ARCs. I think, with this book, I’ll start adding information about ARCs at the beginning and end of each chapter; maybe people just aren’t seeing the announcements.
With this release, I’m doing something a bit different. At the end of the book, I added a CTA for readers to join a Just One More Minute-specific email list in order to get a bonus short story occurring one year after the book ends. My plan is to use it to funnel those readers into my other books. This is what I hope will be a great alternative for automated emails, since I don’t currently have the budget for that.
Right now, I have eight pre-orders on Amazon. I can’t track pre-orders on the other sites, so I have no idea what those numbers look like. But I’m really happy about the eight, considering it’s a standalone and my market is pretty competitive. Plus, realistically, I’m still a small fry—even with 10 books out.
I’m pretty content with where things are. Sure, I’d like bestsellerdom—but I’m not quite in a position to achieve that yet. And I’d definitely love to reach 1,000 page likes on Facebook and 5,000 followers on Twitter, but I’m focusing more on just writing and releasing. I don’t expect this book to make a lot of money, but I did enjoy writing it. My goal is to sell 100 copies in its first month, so it’ll be interesting to see if I can do it with the tools I’ve got.
I’ll report back at the end of November, after the book releases.
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