I wrote a recap of my launch plan over on the Kboards Writers’ Cafe, if anyone’s interested. I released this book on less than $200 out of pocket—with special thanks to everyone who participated in my GoFundMe for the What Happens On Tour cover design.
The release party on the 19th went extremely well. I had a full lineup of author takeovers, plus lots of door prizes. Here are the attendance numbers:
- Interested: 30
- Went: 78
- Invited: 690
Not my best attendance rate, reader participation was the highest I’ve ever had.
What Happens On Tour was on pre-order for $0.99 for a week before release; I left it at the sale price over the weekend after launch. This resulted in 20 sales across Amazon, iBooks, etc (and there’s still another week left in the month). I also made the first book in the series permafree, which has so far resulted in over 130 downloads across the board. I have several promotions advertising the free first book coming up in September, so I’m optimistic for next month’s sales too.
Post-party, my social media numbers are as follows:
- Newsletter: 251 subscribers
- Twitter: 1,370 followers
- Facebook: 503 likes
- VIP Facebook reader group: 93 members
- Romance Readers Anonymous: 123 members
- Wattpad: 155 followers
Speaking of Wattpad, each of the books I have available there are doing well, too:
- Sandpaper Fidelity (full): 39.6K reads / 1.2K votes / 26 comments
- SOF1—Diving Into Him (full): 316 reads / 3 votes / 2 comments
- SOF2—Savannah’s Song (excerpt): 132 reads / 4 votes / 0 comments
- SOF3—What Happens On Tour (excerpt): 6 reads / 0 votes / 0 comments
- The Nanny with the Skull Tattoos (excerpt): 8.4K reads / 149 votes / 5 comments
- Playing for You (excerpt): 97 reads / 0 votes / 0 comments
- Becoming Natalie (excerpt): 103 reads / 1 vote / 0 comments
So far, all reader feedback has been excellent (with the exception of one message from a reader asking why my books aren’t all free).
My plan was to submit Diving Into Him to be featured once it was complete, but unfortunately Wattpad has closed their featured submissions for the time being due to overwhelm. I’m hoping there will be enough crossover from Sandpaper Fidelity to get the SOF series going.
Today I sent an announcement to all followers letting them know that I’d like to give them free copies in exchange for their honest review on Amazon.
Speaking of reviews, my Amazon reviews are growing too!
- CIT1—Crazy Comes in Threes: 0
- CIT1.5—”The Santa Pact”: 0
- Becoming Natalie: 2 (4.0 average)
- Sandpaper Fidelity: 0
- Playing for You: 0
- The Nanny with the Skull Tattoos: 45 (3.6 average)
- SOF1—Diving Into Him: 8 (4.2 average)
- SOF2—Savannah’s Song: 1 (5.0 average)
- SOF3—What Happens On Tour: 3 (5.0 average)
- Sade on the Wall (writing as Kaylene Campbell): 10 (4.5 average)
I had Playing for You in KU for 90 days to no avail; its last day is today and it only got a handful of readthroughs. Tomorrow it’s going wide again and eventually I will be rebranding it as the prequel to the South of Forever series (possibly with a better title).
I have a campaign beginning in September to increase reviews. A reader recently messaged me and posted to my VIP group asking why my books don’t have more reviews, saying she loves them and they should have more. I went so long being too shy to ask and, though I’ve asked my reader group a couple of times, I didn’t get much response. The only thing that’s worked well for me in the past was offering incentives; that and NetGalley was how The Nanny with the Skull Tattoos got to 45 reviews since its re-release in January (previously it had like 10).
Going forward, I plan to keep doing what I’ve been: leveraging my free tools and advertising when I can. When the South of Forever series is complete and I’ve begun my next series, I may pop SOF into KU to see if it does better. (From what I’ve gathered, standalones don’t tend to get much traction in KU.) I’ve been thinking of putting my duology in KU from the get-go, but I’m not sure yet.
Speaking of my duology, the first book, Just One More Minute, comes out sometime in November. (I’m aiming for the 18th but it’s not set in stone just yet.) Then, in January or February, I’ll release the fourth and final book in the SOF series.
As soon as I can afford it, I plan to start listing all of the SOF books on NetGalley, too. Reviews and releases are my main focus right now.
That’s all for now! I’ll try to update here more regularly in the coming months.
CHECK OUT THE SOUTH OF FOREVER SERIES