Nook: A Tough Nut to Crack?

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Back when I started in 2011, I used Smashwords (SW) to distribute my books (except to Amazon). I eventually went direct everywhere possible, but I still had The Nanny with the Skull Tattoos distributed to Nook through SW for a while, because I’d done a pre-order. It was selling pretty steadily—like hot cakes, actually. I sold 107 copies in one month, which was an all-time best for me. When I unpublished it from SW and went direct to NookPress, though, it flatlined. I wrote about it here on Kboards, and several people said they’ve had similar experiences. Some suggested that it was because I was essentially starting over when I went to NookPress.

But!

The entire time I was direct, I barely sold a thing. I’m talking a year and a half of one sale every now and then. I hoped that it’d just take some time for things to get moving again, but it never happened.

Toward the end of 2016, I started having issues with NookPress. I ended up distributing through Draft2Digital (D2D), because I just wasn’t getting anywhere with NookPress support. (Other authors were experiencing other weird glitches, so I have a feeling NookPress is in need of some serious overhaul. I’d never had a problem with them before, but I just couldn’t wait around for them to fix my account; I had books to publish!) Anyway, I was distributed through D2D for a month or so and nothing moved. I remembered how I’d done really well in the Nook store through Smashwords back in 2014, so figured it couldn’t hurt to try it again.

I moved my entire Nook catalog to Smashwords. Immediately, Nook sales picked up for me again. At the rate I’m going, I stand to make $100 in royalties on a single title alone this month (The Nanny with the Skull Tattoos).

Some authors have speculated that SW has some kind of relationship with Nook’s merchandizing team. I’m really starting to think this is true.

I’m hoping that my other books will start moving in the Nook store, whether through SW juice or as a result of people reading and liking TNWTST. If each of my books could consistently make $100/month in the Nook store alone, I could pay all of our bills and my husband could quit his job!

Here are some things I’m going to try to improve my Nook sales:

  • Update back matter in TNWTST to point readers to another book.
  • Update Sandpaper Fidelity cover (which I need to do across the board anyway).
  • Lower price of Becoming Natalie from $3.99 to $2.99. Something about that $3.99 price point just kills sales for me.
  • If I have the budget, do some advertising for Just One More Minute—either on Facebook/Instagram or with less expensive sites like Bookbub that accept Nook books.
  • Share books to Nook reader groups on Facebook.

I’ll report back and let you know how it goes!

Throwing Spaghetti at the Wall

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I’ve been trying all kinds of marketing things to see what works and what doesn’t… but I have so much going on, I’m kind of worried I might forget something. 😂 Below is a list of current giveaways, promotions, and events that I’m running!

And of course the regular #TeaserTuesday and #1linewed every week, featuring What Happens On Tour!

Make sure you like my Facebook page and follow me on Twitter.

Launch Plan Inventory: Wattpad (June 2016)

Screen Shot 2016-06-28 at 5.58.52 PMFor the release of What Happens on Tour (South of Forever, Book 3), I wanted to go hard with Wattpad. Not only have I been posting chapters from Diving Into Him (SOF1) twice a week, but I also have several other works available.

Wattpad has an incredibly large audience that loves to read. And the readers there are dedicated. They will gladly comment on and vote on stories they love. I think Wattpad is a fantastic way to test a concept or to beta a novel. It’s also a great way to bring new readers to a series—whether it’s already selling well or mostly unknown.

Check out author Lindsay Buroker’s posts on leveraging Wattpad:

I’m a little bummed that I didn’t record stats from all of my Wattpad books when I posted my launch plan for SOF3. Things are going really well, though, so I figured I’d do so now, that way I can compare in July, August, and onward.

Right now I have six books on Wattpad. Most of them are excerpts, but Sandpaper Fidelity is available in its entirety. Diving Into Him will be, too.

I’ve had my Wattpad account for a while, but haven’t done much with it before. As of today, I have 85 followers. However, none of my books include a call to action (CTA) to follow me. I’ve rectified that.

Here are the numbers (and some notes) for each book.

Sandpaper Fidelity
Length: Complete
Currently featured in ChickLit
Reads: 17K
Votes: 606
Comments: 15

The feedback so far is very good. People really like this book, even though it’s super hard to market because it doesn’t really fit into any particular genre. This was my soap opera-esque serial that I published in bite size pieces back in 2012.


The Nanny with the Skull Tattoos
Length: Excerpt (5 chapters)
Reads: 4.5K
Votes: 80
Comments: 4

Because it’s not the full novel, it likely won’t get featured, so I didn’t even bother submitting. Still, it does pretty well organically—similar to the complete book’s sales across Kindle, iBooks, etc.


Diving Into Him (South of Forever, Book 1)
Length: In progress
Reads: 75
Votes: 0
Comments: 0

I’m posting a new chapter every Tuesday and Thursday, until the entire book is on Wattpad. Then I’ll submit it to be featured in the Romance category.


Savannah’s Song (South of Forever, Book 2)
Length: Excerpt (5 chapters)
Reads: 70
Votes: 0
Comments: 0

I don’t have any plans to post the whole book, so it probably won’t get much attention until Diving Into Him is complete.


Playing for You
Length: Excerpt (5 chapters)
Reads: 34
Votes: 0
Comments: 0

This one is floundering, but it’s an older book. It’s sort of a sequel to the South of Forever series; originally it was a series of six novelettes, but I combined them all into one book to market more easily. It’s not really a romance in the traditional sense, though it is a love story. It’s kind of hard to market and I’m thinking of eventually just branding it as an SOF sequel. Currently the full book is free for Kindle Unlimited readers.


Becoming Natalie
Length: Excerpt (7 chapters)
Reads: 58
Votes: 0
Comments: 0

This is another one that initially was a series of shorter books. It was a trilogy of novellas. To make things easier on myself, I combined the three into one standalone. Honestly, I’ve been wondering if this was really a smart move. My concern is, if I go back to separate books, it might confuse people. So it’s basically been relegated to a dark corner of my backlist. It’s ChickLit and pairs really well with a day on the beach. Eventually I may do something with it, to get it more eyeballs in general. Right now, the excerpt on Wattpad is the seven chapters from the first novella.


By far, Sandpaper Fidelity is my most successful. It’s on the dark and gritty side, so I’m surprised that it’s doing so well in ChickLit. But I have no complaints! People really seem to like it, and I’m leveraging it to grow my readership.

I’m sure I’m not using Wattpad to its maximum potential, but I think I’m doing all right!

Do you use Wattpad? Comment and tell me what you’re doing!